Performance Marketing Specialist SEA/SEO (m/w/x) – Focus AI
Datum der VeröffentlichungMärz 10, 2023
Performance Marketing Specialist SEA/SEO (m/w/x)
Successful GROWTH is a DECISION – Driven by data
Are you ready to rock tomorrow’s AI solutions with us?
We are craftworks, a handpicked and diverse team of creative thinkers and implementers. We develop innovative products and individual software solutions for industrial companies in the fields of machine learning and big data. Leading companies like Verbund, FILL, Miba or Engel are already long-standing customers who trust our high-quality standards.
In doing so, we inspire and promote growth – in every team member and in our customers through a very strong team spirit and a constant striving for the highest quality and performance.
You can find more information about our culture and our collaborations on our website. You should also take a look at our craftworks Culture Book and immerse yourself in the personal stories of our colleagues.
YOUR FUTURE ROLE
- You are responsible for the implementation and ongoing optimization of SEA and SEO measures alongside our marketing team
- You enjoy creating and executing new concepts for performance marketing campaigns as well as optimizing new campaigns in terms of structure, bidding and ad copy quality in German and English
- You are enthusiastic about tracking trends and exchanging ideas within the marketing team
- You own existing user PPC acquisition channels (Google Ads) and identify, explore and provide new opportunities to sustainably grow our user base of our SaaS products
- You perform audits on our website to identify on-page optimization opportunities, technical issues and content improvements
- You are ready to create guidelines to ensure the site is built in an SEO-friendly way as well as internal reports and to execute internal research
- Your technical understanding helps you to come up with indication strategy improvements and to provide technical solutions for duplicate content issues, geo targeting and site architecture
- You perform large scale research on search intent, identify opportunities for organic growth and develop scalable and testable concepts for SEO content
- You have a least 2 years of professional experience in performance marketing and knowledge of Google Ads and SEO
- You are passionate about data-driven online marketing, a creative problem solver with strong analytical skills and great technical understanding
- Experience in technical SEO with skills in creating audits and in-depth SEO recommendations
- You have a well-founded knowledge of SEO concepts like search intent clustering, E-A-T, Core Web Vitals
- You have a good understanding of web assets like canonicals, response codes, sitemaps, HTML tags and their impact on crawling, indexation, and ranking
- English and German language proficiency required
- A pleasant working environment in a company that is all about its people
- Choose your working equipment of choice
- An interdisciplinary, international, agile team of exceptional minds
- Flexible working hours and hybrid working – choose between working in one of your offices or from home
- A Feedback Culture where you get to talk about your successes, expectations and next steps in professional and personal development
- An allowance for lunch as well as free drinks and snacks
- The opportunity and budget to constantly develop yourself and expand your competencies
- A really lively company culture: team trips, sport events, board games, FIFA tournaments, hackathons
- A mentoring program – you get your own Buddy which will guide you through the Onboarding-Phase
Are you also striving for a positive Change? Then let’s do it together!
Apply now and join a self organized team in Vienna. We look forward to receiving your application.
The minimum salary for this position starts at EUR 45.000,- per year on a full time basis according to the IT collective agreement. Depending on your qualifications and professional experience, we offer a market-oriented overpayment.
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